A road best less travelled

Taste Review 25 – Jura Journey

This review has been a long time coming. Indeed, it was one I wanted to do right at the start of my ‘Journey’ (pun intended) with Scotty’s Drams, but felt entirely uncomfortable with it, as I knew what I wanted to say, but didn’t know exactly how to say it. To be honest, it’s been a long and arduous challenge for my mind to come up with what I present to you today.

the distillery

I hope you appreciate my words, and digest them carefully, as this has been the easiest, yet hardest review to write so far. You’ll soon see why.

Let’s get down to business. The island of Jura sits just to the north of that famous whisky isle / region of Islay. You can reach Jura by ferry from Islay, not too far away from Caol Ila distillery at Port Askaig. The main feature of Jura is a small collection of hills known as the ‘Paps of Jura’ on account of their shape. Pap is a Scottish slang term relating to a part of the female anatomy. The ferry journey is very short, so those of you who don’t have sea legs needn’t worry. There is only one distillery on Jura, and it is in the small village of Craighouse, on the east coast of the island.

the dram

Region

Highland

Age

Jura Journey is non-age statement

Strength

40% a.b.v

Colour

Amber Gold

Nose

Honey, barley sugar, slight smoke, black currants

Palate

Soft arrival, watery, no real mouthfeel. Vanilla fudge, a wee bit of smoke. Disappointment abounds.

Finish

Short but sort of lingers. It ends in black currants in the end. Like Ribena, which is a soft drink in the UK. Something it has in common with Jura Journey, which can almost be classified as a soft drink.

my 35CL bottle

Conclusion

Winston Churchill once said “Diplomacy is the ability to tell a person to go to hell in such a way that they will be looking forward to the journey”.

This isn’t a Journey to look forward to. I’ve tried to be diplomatic about this dram, but my keyboard kept defaulting to ‘rant’ setting, and therefore I have abandoned diplomacy. This is dram you may well struggle to enjoy.

If you are thinking of going for a ‘Journey’ of discovery with this whisky, abort the trip and pour yourself some Laphroaig. You’ll thank me for it. This Jura isn’t so much of a journey but the road to hell.

This whisky is the reason why I decided to keep Scotty’s Drams independent, and wouldn’t have to modify my reviews on account of being in somebody’s pocket. I don’t rely on being provided samples, all are bought with one or two gifts on the way.

This whisky was a present, but when it was opened, me and the gift giver decided the same thing – it was so insipid that it was as though we weren’t drinking a dram at all, or it had been flooded with water even though both of us had it neat. After a nip each, it was put away, but I thought I’d give it time to see if it improved in my mind. We soon moved on to better stuff.

Coming back to it a couple of years later (yeah, I know!!!) my view of it hasn’t changed. It is terrible. There is no real character to it at all, which given the big guns behind this is a big surprise. Perhaps Richard Patterson had his day off when that recipe was concocted, and upon his return made the trainee stick to it, so he could learn from the poor reviews when you make a dud dram. You’d learn quickly.

Jura has made some lovely whisky in its time, the 10 year old is a decent (but not great) dram, but I’m wary of NAS Jura, and this has confirmed my prejudice. I’d wouldn’t even use this for cleaning drains due to its lack of strength. It’s a training whisky at best, only so you know what disappointment is like. I may use it as a cooking whisky, or for visitors I don’t like.

There are two good things about it, the first being that if you are given it, you’ll know one of 5 things about your friend

⁃ They know nothing about whisky

⁃ They are on a budget

⁃ They have no sense of smell or taste

⁃ They don’t really like you

⁃ Possibly a combination of the above.

The second good thing? I lied. I couldn’t find another good thing.

It’s not even that cheap, it gives an experience of a lower price point than it actually is. On a technical note, this seems to be really young whisky, which with a lack of cask influence is not showing the distillery character in a good light, which is a shame. There are good Jura Drams out there. Just not this one.

If you don’t believe me, research on the internet, YouTube (other websites are available) is the best one to see what other whiskyphiles think of it. That is the other reason I waited so long to review.

it’s about the same thing – really

To be honest, had I paid for this, I would have felt violated. I enjoyed the Haig Clubman a lot more, and it’s cheaper. Jura Journey can be bought online for around £30 or £35 at Sainsbury’s and Tesco’s at the time of writing, but if you want my honest opinion, this is over priced. Tesco’s are selling the 35CL bottles at £12 on offer at the moment. That’s the price I would pay just as a cheap way of trying a poor whisky without breaking the bank.

Whatever you do, don’t ask for this at a specialist whisky shop. You’ll be correctly identified as a moron.

I’m away to rinse my mouth with Famous Grouse. At least that has flavour of some sort and is also cheaper than Jura Journey.

Slainte Mhath!


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Photo credits
  • Jura distillery – Gordon Brown / Creative Commons CC BY-SA 2.0
  • Road to Hell – john3corrigan.com

Better Dramming Through Chemistry?

Will age statements soon be in hours?

It has been a fairly vexatious fortnight for Scotty’s Drams. During a quiet moment at work, I was reading an article about an American company who can make a whisky in not years, but age it in a matter of 24 hours.

The timer for ‘aged’ whisky

I’m not kidding. Click here for the link to the article. Not only that, but another Facebook page (Great Drams) wrote an article about it, so I’ve delayed mine in an effort not to be seen as a plagiarist.

With regards to not having to waste* time ageing whisky, I’m sure this would be good for the bean counters and the shareholders, but is never going to be good for the consumer. Here’s why.

1/ Although natural ingredients are used to flavour the whisky instead of ageing in a barrel, this should never be. In my opinion, there should only be 3 ingredients. Water, Yeast, Malted Barley. And E150a if absolutely necessary.

Glenfiddich 24. Is that years or hours?

2/ Making a whisky in this way means you are taking away any character. The stills, the barley and yeast strain mean nothing. Even the cask influence is now obsolete.

3/ To me a good whisky is made by a great distillery coupled with a great master blender. For instance, Glenallachie has certainly taken a forward bound with the arrival of Billy Walker. His 12 y.o core expression is fantastic. That’s the skill we want and not just somebody in a white coat.

Things went awry in the Famous Grouse Lab

4/ Where is the soul in the liquid? I like the idea that my dram has been slumbering in a cask for however many years. It has taken on the character of the place it was matured, hopefully in a dunnage warehouse. For a coastal whisky, I want a brine influence and I’m wanting it from the cask, not because somebody has added some salt to the vat.

5/ What about Single Casks? That would be pointless, as you can just cook up a recipe for your whisky. I like the variation of single casks, as well as the influence of the wood, depending on the cask type.

Would we even need wooden barrels any more?

Why would we do this??

Obviously this is down to cost. If a product doesn’t need to be matured, then the need to hold something in a warehouse for 10, 20 or however many years is gone. Going down this route is only for financial benefit of the producer and not the consumer.

Without wanting to go down a political path, this is one of only one threat to Scotch whisky from the US. There is already talk about the US insisting that the minimum age for Scotch New Make Spirit to be called whisky being changed to 2 years instead of 3. Of course, in the light of Brexit, the UK is likely to cave into demands in order to get a trade deal. It needs the revenue of a trade deal. Tax revenue on almost £5bn industry, this will make whisky a commodity that the UK treasury will not want to affect the export of. Especially to its largest export market, and certainly won’t want to see any tariffs added, which will be devastating to the UK Treasury and the Scottish Whisky Industry.

But how would the refusal of artificially aged whisky equally affect the export market and tax revenue if the markets for Scotch reject it? It is a double edged sword.

Scottish whisky is sold on not only its quality and taste, it’s also partially the tradition, the legend, and the perceived quality. Take this away by taking away the maturation period would put a big nail into the heart of the industry. What distillery would sully its brand so after decades or centuries?

The Distillery of the future?

Fortunately, the Scotch Whisky Association doesn’t expect the status of Scotch Whisky to change, but in uncertain times, we just don’t know. The other plus point is that it won’t catch on if people don’t buy it. Hopefully the people who regularly read my articles want to drink quality and not quantity, and aren’t afraid to pay a little bit for it. May it stay that way my friends. You will have a much more fulfilling whisky journey because of it.

Can there be a worse whisky than Grouse after all??

Slainte Mhath

*its never a waste of time to carefully age a great dram.


This blog is written as a hobby. If you liked this article, consider clicking here to visit my Facebook page or liking sharing this article by clicking on icons below.

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