Being a ray of sunshine in the depths of the murk
It has been noticed that perhaps I have a tendency towards the negative.
I’m sure that if you are a regular reader then this will come as no surprise. Being Aberdonian it could be argued that this is a genetic trait, and that’s a hard argument to disagree with. As an example there is an apocryphal story of two Aberdonians talking about their holidays. One is showing the other their holiday snaps. The Aberdonian viewing the snaps sees them all, thinks for a minute and points to one of the photos and says “that’s the worst one.” Every silver lining has a cloud.
But don’t think we’re all gloomy all of the time. It is worth remembering no matter how dour the day is, the sun still rises behind the clouds. Inside I’m a ray of sunshine, though at the moment I’ve got every reason to feel less than delighted. Without revealing too much which could land me in bother, I’m currently sailing in what has been described as a ‘High Risk’ or ‘War-Like’ zone. Research a region called Cabo Delgado in Mozambique and you’ll get the picture, so any bit of good news will easily brighten my mood, even for a short while.
It was one of my fellow crew members on board that supplied the reason (plus some of the material for this article). One of the purposes for starting this blog was because of people at work knowing about my whisky geekery and them wanting to ask questions. Unfortunately I don’t often have the time to continually talk about whisky while at work, though I have the occasional burst. One of the contractors who regularly returns to this ship had mentioned that he had a few older bottles of whisky and was showing me the pictures. I was asked if they were worth anything. It’s often the case in these situations that normally there will be a handful of 1970’s Johnnie Walker Red bottles or some Bells, but the first bottle was a 1980’s Bowmore 12. While there also were a couple of 1980’s blends, my eyes were opened when a 1990’s Macallan 10 y.o popped up. Then a Highland Park 12 in the 1980’s dumpy bottling. I was fully paying attention when a Port Ellen 21 appeared in the photos. There’s a few 1980’s single malts also which may raise a few pounds, yet there are more whisky bottles to be photographed.
You can bet your bottom dollar it was a great feeling to be able to give my colleague the good news. If they chose to sell, they would get a tidy sum for the whisky they may never drink, or alternatively they would have quite an impressive small scale whisky collection to start with. But despite this, thoughts of an overcast nature were gathering on the horizon. I remembered how I started collecting whisky and wondered what I would do differently now. Unlike my colleague, I started from ground zero.
My first collectable bottles were two Glenmorangie 1993 Truffle Oak Reserve bought at the distillery for £150, which are now worth considerably more, but until I developed a focused collection policy I was buying bottles that I felt may realise some value. It turned out that I was buying the same sort of bottles everybody else was. I’m now starting to think that this may not have been the best plan. There are a few of reasons why this may be the case.
- If everybody else is collecting them and not drinking them, the bottle will not be truly rare. It’s just not easily available. Unless it’s in the high demand / low production category, the residual demand will not be that great. Even some of the collectible bottles from Macallan are released in the order of tens of thousands.
- If supply is not that limited, the bottle will not necessarily increase that much in value from the point you bought it. The bottles such as Springbank local barley aren’t rare, yet the hype surrounding them is what is driving the price. Ditto committee release Ardbeg. The increases in price on the secondary market is just down to us. We do it to ourselves.
- It is also likely that should there be an economic event that may persuade people to sell (such as mass unemployment or recession) then everybody is going to be selling the same stuff at the same time. Ergo, the price gets suppressed due to higher availability.
What I’m trying to say is perhaps it is all well and good to buy new releases as they could well earn a bit of money for those of you who have the prime concern of realising a profit Or at least you would hope they hold their value with inflation. But truly, beyond the initial flipper craze there is no saying any of these bottles are a reliable investment. I personally think the best thing to do is look for the older classics, which may have a track record of increasing prices or take a chance on lower key bottles. Who would have thought an investment in a £40 bottle of standard 10 year old Macallan would reach £400+?
To find out what is worth keeping aside, maybe ignore the plethora of new releases that people buy and put straight into a cupboard. They’ll probably never taste them unless one of their dram swap buddies has two bottles and shares one. Instead, look at what is popular, good value and potentially getting discontinued. One example I went for was the Old Pulteneny 17. At one time it was only £70 a bottle. Now if you can find one at retail, expect to pay £100 – £140. One more recent prospect is the Glendronach range, before the decision to remove the Non-Chill Filtered statement.
Often it is said in whisky you often have to speculate to accumulate, but I prefer to paraphrase a verse from the Good Book which says “Do not conform but be transformed”. Don’t follow just because everybody else is buying this and that. Make informed decisions in order to pave your own road on which to continue your whisky journey.
Ostensibly, whisky is for drinking so go forth and make your discoveries. Perhaps keep back something for a rainy day. Don’t just focus on the potential profit, but perhaps look on it as being a whisky custodian. Carve your own path and don’t merely follow the crowd. If you do your research and the whisky is truly great and not just another insipid inaugural release, then it will be just as valuable in the future, if not more. If the whisky doesn’t perhaps meet your financial expectations, you will still have a whisky you enjoyed from yesteryear which can be savoured or shared in decades to come. That will be a moment of untold riches and is probably the most positive thing I can advise you to do. That is exactly why I advise only to buy whisky at a price you would be willing to drink it at. That’s what it may come down to.
Yours in Spirits
Scotty’s Drams encourages responsible drinking. To find out the facts about drink, and where to find help if you need it visit Drinkaware.co.uk by clicking on the link.
All Photos – Supplied by the lucky loon. I’m keeping him anonymous.